NYC Gum Floor

we don’t have to be stuck with this

As a way to thank the city, jump-start the economy, grab attention + clients, have fun and get not gross, NYC ad agencies, employers, and local and global NYC-loving icons and brands will have the chance in 2024 to sponsor 💵 and deep-clean 🧼 🫧 individual NYC MTA subway stations close to them, freeing the city of ~20 million pieces of blackened, century-old gum and grime.

This is NYC GUM FLOOR© ✨✨✨

NYC is a brand. NYC needs a re-brand.

What

• A viral and fun publicity campaign around the financial sponsoring and deep-cleaning of NYC MTA subway stations by ad agencies, corporations, brands and icons.

• The removal of NYC’s “Gum Floor”: ~20 million pieces of gum and grime via new, powerful + cost-efficient cleaning equipment

• A thank you to the city for getting us through the pandemic.

• A re-birth of our home and it’s economy.

Who

100 NYC ad agencies (lead by one “hero agency”), 100 global brands, 100 global icons connected to NYC, and 172 NYC corporations, working alongside the city and state of NY, the MTA and us, NYCGF© (more on us below).

SpaceX, a partner, will provide new, powerful and cost-efficient cleaning equipment (ice-blasting and high-temperature power-washing), which will be donated to the MTA.

Where

NYC’s 472 MTA platforms, stairwells, and entrances.

When

We’re aiming our Intro Blast at Spring 2024 💦🌷 at a special location. The campaign would roll out over a few years, with timed and publicized “blasts” happening every month.

Why

• To bring massive global attention to us (NYC ad agencies) our sponsors, and to NYC.

• To help NYC + State governments and the MTA, who are $85 billion/$200 billion/$2 billion in debt.

• To jump-start the economy and avoid NYC’s real estate and banking sectors collapsing due to vacancy.

• To bring dignity back to the 3.2 million people who use the MTA every day.

• To make NYC not the 2nd-dirtiest city in the world.

Whaaaat

The current price of [inefficiently] surface cleaning a station is ~$50,000 USD, which includes the transport of toxic chemicals to New Jersey (sorry, NJ). Nothing changes.

Working with SpaceX, we’ll be able to actually clean and transform a station for around $15,000 or less, w/o toxic chemicals or a trip to NJ (sorry, NJ).

Whoa.

75% of each sponsor’s $15,000 donation will go to the chosen station. The remaining 25% will go to the least-funded, furthest-out station, ensuring total blastage ??

Individuals will be able to win tickets to special red carpet, underground performances and events in newly-cleaned stations (Seinfeld, Jay-Z, Julliard, NYFW, Ted Talks).

This is a Win-win-win-win-win-win-win-win-win

This is a win for NYC: for our agencies, for our brand sponsors, for the local economy, for the icons, for Mayor Adams, for our corporate sponsors, for The MTA and NY State, and for us, the people who live here.

The Tip of the Spear: NYC’s top ad agencies. Sitting at the crossroads of money, publicity, and celebrity, our job is to make noise and co-lead culture. If you’re a CCO, CEO, or CSO at one of these agencies, we’ll be reaching out early 2024. If you’re just a normal person but still want your agency’s station blasted, please share this.

agency Dream blast Team

Wieden + Kennedy

Spring Street Station

đź’Ž CLAIM đź’Ž

Orchard Creative

York St Station

đź’Ž CLAIM đź’Ž

Mother

4th Ave-9th Street Station

đź’Ž CLAIM đź’Ž

Fig

Prince Street Station

đź’Ž CLAIM đź’Ž

GREY

28th Street Station

đź’Ž CLAIM đź’Ž

GREY

28th Street Station

đź’Ž CLAIM đź’Ž

Mojo Supermarket

Nassau Avenue Station

đź’Ž CLAIM đź’Ž

Ogilvy

23rd Street Station

đź’Ž CLAIM đź’Ž

Droga5

Wall Street Station

đź’Ž CLAIM đź’Ž

Mischief

No Fixed Station

đź’Ž CLAIM đź’Ž

Dentsu Creative

34th St-Hudson Yards Station

đź’Ž CLAIM đź’Ž

Dentsu Creative

34th St-Hudson Yards Station

đź’Ž CLAIM đź’Ž

AKQA

WTC Cortlandt Station

đź’Ž CLAIM đź’Ž

Saatchi & Saatchi

14th St + 6th Ave Stations

đź’Ž CLAIM đź’Ž

Porto Rocha

Dekalb Avenue Station

đź’Ž CLAIM đź’Ž

ALRIGHT Studio

Jefferson Street Station

đź’Ž CLAIM đź’Ž

DDB

Fulton Street Station

đź’Ž CLAIM đź’Ž

DDB

Fulton Street Station

đź’Ž CLAIM đź’Ž

and more.

TBWA

Grand Central 42nd St Station

đź’Ž CLAIM đź’Ž

Chandelier Creative

Broadway-Lafayette St Station

đź’Ž CLAIM đź’Ž

Johannes Leonardo

Rector St Station

đź’Ž CLAIM đź’Ž

MSCHF

Marcy Avenue Station

đź’Ž CLAIM đź’Ž

Digitas

Houston Street Station

đź’Ž CLAIM đź’Ž

Digitas

Houston Street Station

đź’Ž CLAIM đź’Ž

celebrity Dream blast Team

Local and global icons who love NYC.

Marc Jacobs

Spring Street Station

đź’Ž CLAIM đź’Ž

Taylor Swift

Nassau Avenue Station

đź’Ž CLAIM đź’Ž

A$AP Rocky

4th Ave-9th Street Station

đź’Ž CLAIM đź’Ž

Kim Kardashian

Prince Street Station

đź’Ž CLAIM đź’Ž

Harry and Meghan

Canal Street Station

đź’Ž CLAIM đź’Ž

Anna Wintour

Canal Street Station

đź’Ž CLAIM đź’Ž

Jay-Z

York Street Station

đź’Ž CLAIM đź’Ž

Jerry Seinfeld

23rd Street Station

đź’Ž CLAIM đź’Ž

Beyoncé

Wall Street Station

đź’Ž CLAIM đź’Ž

Mayor Eric Adams

?

đź’Ž CLAIM đź’Ž

Lady Gaga

34th St-Hudson Yards Station

đź’Ž CLAIM đź’Ž

Cardi B

34th St-Hudson Yards Station

đź’Ž CLAIM đź’Ž

Rick Owens

WTC Cortlandt Station

đź’Ž CLAIM đź’Ž

BTS

14th St Union Square Station

đź’Ž CLAIM đź’Ž

Ice Spice

West 24th St/11th Ave Station

đź’Ž CLAIM đź’Ž

LeBron James

Jefferson Street Station

đź’Ž CLAIM đź’Ž

Drake

Fulton Street Station

đź’Ž CLAIM đź’Ž

Kendall Jenner

Fulton Street Station

đź’Ž CLAIM đź’Ž

and more.

Black Pink

Grand Central 42nd St Station

đź’Ž CLAIM đź’Ž

Jung Kook

Broadway-Lafayette St Station

đź’Ž CLAIM đź’Ž

Rihanna

-

đź’Ž CLAIM đź’Ž

Ryan Reynolds

Marcy Avenue Station

đź’Ž CLAIM đź’Ž

Nicki Minaj

Houston Street Station

đź’Ž CLAIM đź’Ž

David Beckham

Houston Street Station

đź’Ž CLAIM đź’Ž

Dream brand blast Team

Local and global brands who love NYC.

Nike

Spring Street Station

đź’Ž CLAIM đź’Ž

Uniqlo

Nassau Avenue Station

đź’Ž CLAIM đź’Ž

Louis Vuitton

4th Ave-9th Street Station

đź’Ž CLAIM đź’Ž

Amazon

Prince Street Station

đź’Ž CLAIM đź’Ž

Microsoft

Canal Street Station

đź’Ž CLAIM đź’Ž

Apple

York Street Station

đź’Ž CLAIM đź’Ž

SpaceX

23rd Street Station

đź’Ž CLAIM đź’Ž

Gucci

Wall Street Station

đź’Ž CLAIM đź’Ž

X

?

đź’Ž CLAIM đź’Ž

Walmart

34th St-Hudson Yards Station

đź’Ž CLAIM đź’Ž

Tesla

WTC Cortlandt Station

đź’Ž CLAIM đź’Ž

Condé Nast

14th St Union Square Station

đź’Ž CLAIM đź’Ž

Hermés

West 24th St/11th Ave Station

đź’Ž CLAIM đź’Ž

The North Face

Jefferson Street Station

đź’Ž CLAIM đź’Ž

Meta

Fulton Street Station

đź’Ž CLAIM đź’Ž

and more.

OpenAI

Grand Central 42nd St Station

đź’Ž CLAIM đź’Ž

TikTok

Broadway-Lafayette St Station

đź’Ž CLAIM đź’Ž

Prada

-

đź’Ž CLAIM đź’Ž

Supreme

Marcy Avenue Station

đź’Ž CLAIM đź’Ž

Adobe

Houston Street Station

đź’Ž CLAIM đź’Ž

Corporate Dream blast Team

NYC’s 172 wealthiest corporations.

JP Morgan Chase

Spring Street Station

đź’Ž CLAIM đź’Ž

Carl Icahn

Nassau Avenue Station

đź’Ž CLAIM đź’Ž

Alcoa

4th Ave-9th Street Station

đź’Ž CLAIM đź’Ž

NBC Universal

Prince Street Station

đź’Ž CLAIM đź’Ž

Deloitte

Canal Street Station

đź’Ž CLAIM đź’Ž

CITI

York Street Station

đź’Ž CLAIM đź’Ž

Philip Morris Int’l

23rd Street Station

đź’Ž CLAIM đź’Ž

Intergroup

Wall Street Station

đź’Ž CLAIM đź’Ž

American Express

?

đź’Ž CLAIM đź’Ž

Arconic

34th St-Hudson Yards Station

đź’Ž CLAIM đź’Ž

ABM Industries

WTC Cortlandt Station

đź’Ž CLAIM đź’Ž

Omnicom Group

14th St Union Square Station

đź’Ž CLAIM đź’Ž

Marsh and McLellan

West 24th St/11th Ave Station

đź’Ž CLAIM đź’Ž

AIG

Jefferson Street Station

đź’Ž CLAIM đź’Ž

Mount Sinai Hospital

Fulton Street Station

đź’Ž CLAIM đź’Ž

and more.

Pfizer

Grand Central 42nd St Station

đź’Ž CLAIM đź’Ž

PwC

Broadway-Lafayette St Station

đź’Ž CLAIM đź’Ž

MetLife

-

đź’Ž CLAIM đź’Ž

The Estee Lauder Companies

Marcy Avenue Station

đź’Ž CLAIM đź’Ž

L3 Technologies

Houston Street Station

đź’Ž CLAIM đź’Ž

This isn’t crazy. Crazy is business as usual. This is an eventuality.

Meet our team

The time is always right to do what is right

•

MLK jr

•

The time is always right to do what is right • MLK jr •

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claim a station 🫧

If you’re a NYC ad agency, business, Black Pink, Taylor Swift, Marc Jacobs, Rihanna or a global Known NYC Lover or brand, claim a station to blast 💦 and be part of the new New York. Check back for an interactive, live map of claimed stations in early 2024.

Join the team

Have a sticky idea? Are you a dreamer? Do you know BTS? NYCGF© is building a team for 2024 and would love to hear from you.

WE DON’T HAVE TO BE STUCK WITH THIS